Workshops & Training
Marketing Strategy Workshops for Calgary Teams
Octopus & Son runs marketing strategy workshops and training for Calgary teams: how to define your ideal customer, keep messaging aligned as you grow, and govern AI so it adds direction rather than noise. Capability that stays with your team.
Why It Matters
The frameworks shouldn't live only with us
Strategy that depends on one agency eventually becomes a bottleneck. When your team understands the thinking, how to define an ICP, how to keep messaging aligned, how to govern AI, clarity stops being something you outsource and becomes something you operate.
We teach the methodology so it holds after the engagement ends.
Led by a practitioner who taught it
Taught by someone who taught it for nine years
These aren't frameworks pulled from a slide deck. Octopus & Son is led by a marketing practitioner who taught for nine years at Mount Royal University and has spoken on marketing strategy for years.
The same thinking that holds up in the classroom and on stage is what your team learns here, grounded in real practice, not theory.
The Programs
Marketing strategy workshops, at the depth your team needs
Strategic Intensives
A focused session that aligns leadership on positioning and priorities.
Messaging Workshops
Half-day sessions that build the messaging system your team runs on.
Develop Your Target Audience
Get precise on who you serve, what they fear, and the language that earns their trust.
AI Workflow Training
Teach marketing and operations teams to use AI inside a governed framework, not as a shortcut.
What Changes
Capability that stays with your team
- Your team applies the frameworks independently
- Messaging stays consistent as you hire and grow
- AI is used with direction, not just speed
The methodology scales beyond any single engagement, and beyond us.
Before you decide
"Every new hire, I explain the company again from scratch."
- Rated 5.0 on Google across 30 reviews
- Taught by a former Mount Royal University marketing instructor of nine years
- Half-day or full-day, in Calgary or remote
Is this a generic curriculum?
No. The frameworks are ours; the examples are your customers, your positioning and your real communication gaps.
Do we need to be marketers?
No. You need to own communication decisions. The sessions are for owners and leadership teams.
What do we leave with?
A written target audience and the method to keep it current, so the thinking stays with your team after the day ends.
The Curious Questions
Frequently Asked Questions
Yes. We run half-day and full-day marketing strategy workshops in Calgary for owners and leadership teams, and deliver them remotely across Canada. The most requested is defining your target audience.
Leadership teams and operators at growth-stage companies who want the thinking behind good marketing to live inside their team, not only with an outside agency. You don't need to be a marketer to get value; you need to own communication decisions.
Both. We run in-person intensives and workshops in Calgary, and deliver remotely for teams elsewhere. Format follows what the session needs, not the other way around.
Yes. Workshops are built on your ICP, positioning, and real communication gaps, not a generic curriculum. The frameworks are ours; the examples and application are yours.
No. Training stands on its own, and it's often the entry point, a way to see how we think before any longer engagement.