![The Digital Marketing Agency of O&S](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
The Digital Marketing Agency of O&S
Hello, We're
Octopus & Son!
For the past decade, we’ve been crafting social media marketing campaigns, stories, and content that bring brand narratives to life.
Let’s do the same for you …
![Orange hashtag symbol representing Octopus & Son's strong presence in social media marketing.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308163759/octopus-son-social-media-hashtag-impact.png)
![A Decade of Experience](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
A Decade of Experience
Who are we?
A quick introduction is in order
![Modern, open-plan office space of Octopus & Son Social Media Marketing Agency.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308150749/octopus-and-son-agency-modern-office-space-who-we-are-homepage.jpg)
With a solid decade of experience, we at Octopus & Son pride ourselves on mastering our craft to the finest detail. Our expertise lies in organizing and transforming our clients’ visions into reality.
Whether it’s social media marketing, design, or photography (just to name a few), our role is to build a strategy that truly resonates with your audience, provides the results you need, and brings you confidence.
We don’t just market brands; we breathe life into them!
![Dario Hudon-Verrelli, founder of Octopus & Son, exemplifying expertise in digital marketing.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308164230/dario-hudon-verrelli-founder-octopus-son-digital-marketing-expertise-1024x1024.jpg)
![Professional headshot of a Lead Strategist with a focus on Process Improvement, Operations, and Strategy, part of the Octopus & Son Social Media Inc. team.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240225135934/kayla-kearney.jpg)
![Scott Foster, the creative lead at Octopus & Son, ready for strategic brand innovation.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308164600/scott-foster-creative-lead-octopus-son-brand-innovation-1024x1024.jpg)
![Corey Brennan, Lead Brand Designer at Octopus & Son, showcasing expertise in brand development.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308164838/corey-brennan-lead-designer-branding-octopus-son-1024x1024.jpg)
![Skills / Experiences](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Skills / Experiences
Digital Marketing
Digital marketing is a puzzle that we love to build together with our clients. Here are some of those pieces and why they’re important.
![Navigating This Landscape Together](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Navigating This Landscape Together
Digital Strategy
Creating a digital strategy tailored to your specific goals and expectations requires a blend of time, expertise, and organization.
Fine-tuning our approach, we effortlessly align with our clients’ unique needs and the ever-changing world of social media.
![Blending Traditional Insight with Modern Digital Strategy Expertise Hands holding a vintage slide film depicting a conceptual digital marketing strategy.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308152150/digital-marketing-strategy-vintage-insight-modern-expertise-octopus-son.jpg)
![Crafting Insight-Driven Marketing Strategies at Octopus & Son Digital marketing team conducting market research with notes and laptops.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308153602/market-research-strategy-session-octopus-son-digital-marketing.jpg)
![Reveal Your Market Potential](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Reveal Your Market Potential
Market Research
Harness the undeniable value of market research to shape your marketing strategy. Dive deep into competitor analysis, target audience identification, and consumer psychology.
Ready to transform insights into action?
![Crafting Insight-Driven Marketing Strategies at Octopus & Son Digital marketing team conducting market research with notes and laptops.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308153602/market-research-strategy-session-octopus-son-digital-marketing.jpg)
![Reveal Your Market Potential](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Reveal Your Market Potential
Market Research
Harness the undeniable value of market research to shape your marketing strategy. Dive deep into competitor analysis, target audience identification, and consumer psychology.
Ready to transform insights into action?
![Shaping Social Presence](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Shaping Social Presence
Social Media Management
Social media serves as a bridge, connecting us with our diverse audience.
By fostering genuine engagement and community building, we unite individuals ready to embrace and share your brand’s narrative. Ready to connect?
![modern-edison-lights modern-edison-lights](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181222202629/modern-edison-lights.jpg)
![Create Engaging Content](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Create Engaging Content
Content Creation
Your brand’s story is ongoing, let’s take advantage of the authentic content it provides and tell everyone through photography, videography, and everything inbetween.
Photography
You have more to say than you imagine, this is why a picture still speaks a thousand words.
Professional photography tailored to your brand’s unique story, because every narrative deserves to be shared.
![Capturing Your Brand’s Story – Octopus & Son Photography Vintage SLR camera, representing high-quality brand storytelling through photography.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308162229/brand-storytelling-professional-photography-octopus-son.jpg)
Copywriting
You are our greatest asset, and sharing that expertise is what drives people to your website.
By crafting posts that capture your audience’s interest for myriad reasons, our expertise turns ideas into engaging written content.
![Crafting Your Narrative – Octopus & Son Copywriting Services Vintage typewriter, symbolizing the art of storytelling through copywriting.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308162442/storytelling-through-copywriting-octopus-son.jpg)
Videography
Video may no longer be an arduous task, but the creativity behind it requires method.
From 30-second promos to 10-minute YouTube videos, our team crafts a range of dynamic visual content.
![letterpress](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181222225748/letterpress.png)
Graphic Design
Design is not just about looking pretty, it’s about speaking in a language that draws attention through colour, shape and nuance.
That’s also why we operate as a comprehensive in-house design agency.
![Crafting Visual Language – In-House Design at Octopus & Son Creative graphic design workspace with a variety of design elements and tools.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240308162957/graphic-design-communication-octopus-son-agency.jpg)
![Reviews](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Reviews
Testimonials
Explore client testimonials that highlight our significant impact on boosting visibility, engagement, and driving sales across various industries.
We also have some great Google Reviews if you’re curious.
![Picture of Johnny Tran, co-founder of TikTiks, a Calgary based Secondary Market Ticket Startup.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20221109223856/Johnny-Tran-TikTiks.jpg)
![Picture of Mariya Podeyko, founder of AM Cleaning YYC](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240204163626/Mariya-Podeyko-800x800-1.jpg)
![Picture of Alex Putici, founder of Work Nicer Coworking in Calgary, AB](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223000657/alex-putici.png)
![a picture of Hannah Hemphill against a red brick background](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240204163938/Hannah-Hemphill-800x800-1.jpg)
![sam-bechtel](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223001053/sam-bechtel.jpg)
![scott-martin](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223001058/scott-martin.jpg)
![Reviews](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
Reviews
Testimonials
![Picture of Johnny Tran, co-founder of TikTiks, a Calgary based Secondary Market Ticket Startup.](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20221109223856/Johnny-Tran-TikTiks.jpg)
![Picture of Mariya Podeyko, founder of AM Cleaning YYC](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240204163626/Mariya-Podeyko-800x800-1.jpg)
![Picture of Alex Putici, founder of Work Nicer Coworking in Calgary, AB](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223000657/alex-putici.png)
![a picture of Hannah Hemphill against a red brick background](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240204163938/Hannah-Hemphill-800x800-1.jpg)
![sam-bechtel](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223001053/sam-bechtel.jpg)
![scott-martin](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20181223001058/scott-martin.jpg)
![My Blog](https://octopusandson-media.s3.us-west-2.amazonaws.com/wp-content/uploads/20240207081728/octopus-and-son-hashtag-monogram.png)
My Blog
Latest Blog & Articles
We’re not big on tips & tricks, instead, we love to talk about our perspective on trends like AI, Knowing Your Audience, and Building Better Strategies, so enjoy!
Discover Your Audience: A Practical Guide to Marketing Archetypes
Introduction In the ever-evolving landscape of marketing, understanding the deep-seated motivations and desires of your audience is not just an advantage—it's a necessity. Enter the world of Jungian archetypes, a...
Why The Value Of Digital Marketing Costs are More Important Now
This post is part of a serious called: Digital Marketing Guidance, for those looking to gain Social Media Marketing Tips such as Digital Marketing Costs. -- Introduction In today's digital...