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  • May 3, 2021

    What Does Post Pandemic Marketing Look Like?

    BySonja Mellema InStrategy
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    In March of 2020, a pandemic was declared. Everyone had to adjust and make changes to their day-to-day lives. Additionally, businesses were forced to change. While some closed, some shifted to online sales. Some businesses rode the waves of lockdowns and reopens. Everyone is still experiencing the consequences over a year later. While the pandemic […]

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  • March 1, 2021

    It is Time for Your Marketing Strategy to Steer Away From the COVID Narrative!

    BySonja Mellema InObjectives & Goals
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    Before you choose to employ a marketing strategy, it is integral to understand and determine your marketing objectives. You must ask yourself what you need out of a marketing strategy. Some businesses have objectives that revolve around sales, while others revolve around interactions with customers. No option is better than the other, however, it is […]

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  • February 3, 2021

    How to Sell to Your Target Audience

    BySonja Mellema InAudiences
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    You don’t need to be a sales person to be able to sell. By developing an understanding of your audience, you can succeed in your marketing. It’s time to learn more about how to sell to your target audience. First Step: Know your Audience Getting to know your audience is one of the most important […]

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