Regardless of the marketing styles you prefer, you need to acknowledge the desires of your audience. Maybe they respond better to bright colours, or they prefer educational material, regardless, understanding this will ensure that your marketing and branding is effective and delivers results. This blog is to help you become more audience focused, so let’s […]
When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal. The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how […]
Whether you are utilizing Instagram, TikTok, Twitter, Facebook, or a combination thereof, you must remain consistent in your marketing to foster awareness and loyalty. We want you to succeed in your marketing efforts, so let’s dive in! How Brand Awareness Supports all Other Marketing Brand awareness is one of the most important things if you […]
One of the questions we’re getting from entrepreneurs & businesses right now is, ‘How do I market during a crisis?‘ It’s a very large question that needs to account for the following variables: Your target audience Your product The current crisis So we’ve gone ahead and created a OVERLY simplified Crisis Messaging Framework to help […]
How can I adapt my service to include social-distancing? This is going to be the question that dominates conversations sooner than later. Here are a couple of steps to help you address this new barrier: Acknowledging that your clients have a new barrier to your service, understand what that is, accept it. ie. Clients no […]
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