• What is and how do you use Ephemeral Content?

    What is Ephemeral Content? Ephemeral content is content that is only available for a period of time, say 24-48 hours. Platforms like Instagram and Snapchat have the option to make “stories”. These stories only last for about 24 hours, which makes them ephemeral.  Brands use Instagram and Snapchat stories to promote products, services, advertise the […]

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