As social media platforms continue to vie for users’ attention, the rivalry between TikTok and Instagram has intensified. Recently, rumours have been circulating that TikTok might face a ban, with speculation suggesting that Instagram has been pushing for it in court. In this blog post, we’ll explore the reasons behind the potential ban and delve […]
In the dynamic world of social media, keeping up with the ever-changing algorithms is essential for content creators and businesses alike. Two major platforms, TikTok and Instagram, have both evolved significantly in recent years, with each platform’s 2023 algorithm reflecting unique requirements for success. In this blog post, we’ll break down the key differences between […]
TiKTok currently has over 1 billion users. Since January 2018, TikTok has grown exponentially, claiming growth of over 800%. While TikTok had great potential, they managed to really find their stride during the pandemic. With individuals working at home and more people with free time, TikTok managed to grasp the attention of millions of people. […]
You may be asking yourself, “Why are we talking about Gen Z, it felt like yesterday we were talking about Millenials.” With that said, Gen Z is an important generation to understand when deciding on a marketing strategy. A couple years ago, Millennials were the majority of the population in the workforce, however, their majority […]
Values, barriers, and audience-centric marketing… Let’s learn more! Barriers Barriers can be perceived or can have reason to back them. Regardless, the barriers are valued and need to be acknowledged. These barriers can be due to knowledge, skills, infrastructure, culture, socioeconomics and so much more. With that said, when you understand the barriers, you can […]
Regardless of the marketing styles you prefer, you need to acknowledge the desires of your audience. Maybe they respond better to bright colours, or they prefer educational material, regardless, understanding this will ensure that your marketing and branding is effective and delivers results. This blog is to help you become more audience focused, so let’s […]
When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal. The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how […]
Whether you are utilizing Instagram, TikTok, Twitter, Facebook, or a combination thereof, you must remain consistent in your marketing to foster awareness and loyalty. We want you to succeed in your marketing efforts, so let’s dive in! How Brand Awareness Supports all Other Marketing Brand awareness is one of the most important things if you […]
Everyone has values that they like to support, and by proxy, they are more inclined to support businesses that have the same values as themselves. In recent years, some of the most prominent values have been related to Black Lives Matter, LGBTQ+ Rights, and Environmental Rights. As a business, you have the opportunity to display […]
When working with a marketing firm, you need to understand that the relationship operates in two directions. In order for the relationship to be mutually beneficial, each party involved needs to show respect, and give time. This is to ensure that the plan remains consistent and intact. By giving and receiving in the relationship, you […]