TiKTok currently has over 1 billion users. Since January 2018, TikTok has grown exponentially, claiming growth of over 800%. While TikTok had great potential, they managed to really find their stride during the pandemic. With individuals working at home and more people with free time, TikTok managed to grasp the attention of millions of people. […]
You may be asking yourself, “Why are we talking about Gen Z, it felt like yesterday we were talking about Millenials.” With that said, Gen Z is an important generation to understand when deciding on a marketing strategy. A couple years ago, Millennials were the majority of the population in the workforce, however, their majority […]
Values, barriers, and audience-centric marketing… Let’s learn more! Barriers Barriers can be perceived or can have reason to back them. Regardless, the barriers are valued and need to be acknowledged. These barriers can be due to knowledge, skills, infrastructure, culture, socioeconomics and so much more. With that said, when you understand the barriers, you can […]
You don’t need to be a sales person to be able to sell. By developing an understanding of your audience, you can succeed in your marketing. It’s time to learn more about how to sell to your target audience. First Step: Know your Audience Getting to know your audience is one of the most important […]
Regardless of the marketing styles you prefer, you need to acknowledge the desires of your audience. Maybe they respond better to bright colours, or they prefer educational material, regardless, understanding this will ensure that your marketing and branding is effective and delivers results. This blog is to help you become more audience focused, so let’s […]
When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal. The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how […]
Whether you are utilizing Instagram, TikTok, Twitter, Facebook, or a combination thereof, you must remain consistent in your marketing to foster awareness and loyalty. We want you to succeed in your marketing efforts, so let’s dive in! How Brand Awareness Supports all Other Marketing Brand awareness is one of the most important things if you […]
Everyone has values that they like to support, and by proxy, they are more inclined to support businesses that have the same values as themselves. In recent years, some of the most prominent values have been related to Black Lives Matter, LGBTQ+ Rights, and Environmental Rights. As a business, you have the opportunity to display […]
In March of 2020, a pandemic was declared. Everyone had to adjust and make changes to their day-to-day lives. Additionally, businesses were forced to change. While some closed, some shifted to online sales. Some businesses rode the waves of lockdowns and reopens. Everyone is still experiencing the consequences over a year later. While the pandemic […]
When working with a marketing firm, you need to understand that the relationship operates in two directions. In order for the relationship to be mutually beneficial, each party involved needs to show respect, and give time. This is to ensure that the plan remains consistent and intact. By giving and receiving in the relationship, you […]