When it comes to starting a business, your brand is one of the first big steps. As it’s one of the ways you can differentiate yourself from others in the same industry, personalizing your brand is important when it comes to getting noticed. So how do you avoid creating something plain or something that’s been […]
When you’re a big business, you have the luxury of a marketing department. When you’re a medium sized business, you can hire a few marketing and social media professionals. However, when you’re a small business, it might be just you. Owning a small to medium business has a lot of benefits, but it also has […]
What is Ephemeral Content? Ephemeral content is content that is only available for a period of time, say 24-48 hours. Platforms like Instagram and Snapchat have the option to make “stories”. These stories only last for about 24 hours, which makes them ephemeral. Brands use Instagram and Snapchat stories to promote products, services, advertise the […]
Welcome everyone and Happy Holidays! We here at Octopus and Son know that this year has been a little different. It has brought both challenges and in the case of local businesses, the opportunity to connect with the community. Businesses like your own have curated a bigger online presence to keep up with your customers […]
One of the questions we’re getting from entrepreneurs & businesses right now is, ‘How do I market during a crisis?‘ It’s a very large question that needs to account for the following variables: Your target audience Your product The current crisis So we’ve gone ahead and created a OVERLY simplified Crisis Messaging Framework to help […]
How can I adapt my service to include social-distancing? This is going to be the question that dominates conversations sooner than later. Here are a couple of steps to help you address this new barrier: Acknowledging that your clients have a new barrier to your service, understand what that is, accept it. ie. Clients no […]
With the obvious impact of COVID-19 weighing on us, many of us (Social Media Managers) are worried about many things; Staying Healthy Keeping our Clients Paying our Employees/ Contractors Keeping our businesses afloat by maintaining value to our clients (when they’re thinking about economics as well) That’s a lot in one go! So let’s tackled […]
As you can imagine, we come across a lot of content meant to help marketers. Sound bites that do nothing but fill space with noise and for the most part, have you facing the wrong direction in becoming a better marketer. You’ve seen them, listicles with vague points like, ‘be more creative’, ‘try video’, ‘mobile […]
You thought there was only one, didn’t you? Once again, SCIENCE has proved us all wrong. Researchers at Brigham Young University published a study in Visual Communication Quarterly titled, The Selfie Study: Archetypes and Motivations in Modern Self-Photography, which looked at the selfies people were taking and why they were taking them. The study outlined […]
Today is National Selfie Day (June 21st), so despite what you may think of selfies, what’s important right now, is your knowledge of the various form of selfies. Believe it or not, there are more than one.. hell, there are a multitude of them. THE DICTIONARY A AS “AFTER SEX-SELFIE” Half naked, often taken in […]