Why Your Audience Strategy is Your Most Important Focus

Written by Dario Hudon-Verrelli
Picture of Written by Dario Hudon-Verrelli
Written by Dario Hudon-Verrelli

Digital Marketing Strategist | Marketing Lecturer at Mount Royal University | Co-Founder of Work Nicer Coworking

In This Article ...

Regardless of the marketing styles you prefer, you need to acknowledge the desires of your audience. Maybe they respond better to bright colours, or they prefer educational material, regardless, understanding this will ensure that your marketing and branding is effective and delivers results.

This blog is to help you become more audience focused, so let’s dive in.

A Void

When you market without focusing on your audience, you may as well be marketing to a void. This means that your marketing has little purpose and will likely gain little to no traction. With that said, marketing to a void can be done accidentally.

When it comes to developing a marketing strategy, it can be easy to focus on what you want opposed to what your audience wants. This leads to a marketing strategy that isn’t focus on the audience, and results in little interaction. 

By choosing an audience, and focusing all marketing efforts towards that audience, you can ensure success.

Knowing your Audience Means Knowing how to Help Them

A truly successful business is able to identify the needs of their audience, and cater their marketing towards those needs. This understanding builds an organic relationship with customers and results in a positive response. By either catering to a need, or uncovering a need, you can fund success in your marketing efforts.

The best way to think about this is with the ‘bite situation.’ Businesses must ask themselves if what they are providing to their customers is a shark bite solution or a bug bite solution. A shark bite solution is something that is clearly needed. It alleviates a struggle or solves a need. Without the product, they will still have a need. This is contrasted by the bug bite solution. A bug bite solution uncovers a need. Similar to being bitten by a bug, you can survive without any remedies. However, should there be a bug bite solution, many individuals will feel like they need the remedy to the bug bite. This is integral to understand when grasping an understanding of your audience’s needs.

Matching Values and Overcoming Barriers

As a business, you need to understand the values and barriers of your audience. This ensures that you have an all encompassing understanding of the audience.

Values are one of the most important things to understand when creating audience focused marketing. This is because the integration of values ensures that you are doing more than surface level marketing. This can be done by supporting a cause, believing in core values, or encouraging certain qualities of your audience.

When you integrate values in your marketing, you can help your audience feel comfortable and feel like they are understood. This reduces one of the largest barriers that consumers face. Consumers need to feel understood or valued to make a purchase.

By getting on the same page as your audience, you can ensure successful marking, and be better equipped to handle the next quarter.

Your audience should be the focus of your marketing strategies. Regardless of what your preferences are, your audience is the most important. They are the most impactful group on your business as they have the ability to generate awareness and make purchases. By being focused on your audience, you can reduce their barriers.

We know the value of the audience, and want to help you cater a marketing strategy to them. If you want to learn more about your audience, contact us.

In maintaining the ethics and transparency of AI use, we leveraged AI tools to enhance the insights shared here in this article. Learn more about Why the Ethical use of AI is Important to Your Business.