What Does the ‘New Normal’ Mean for Your Marketing?

Written by Dario Hudon-Verrelli
Picture of Written by Dario Hudon-Verrelli
Written by Dario Hudon-Verrelli

Digital Marketing Strategist | Marketing Lecturer at Mount Royal University | Co-Founder of Work Nicer Coworking

In This Article ...

When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal.

The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how a virtual community is as important as the in-person ones. Now it is time to understand the ‘new’ normal, and adopt it. Everything has changed since the pandemic swept the globe, and it will remain changed.

Let’s dive into more about what the ‘new’ normal means for you.

What Does the New Normal Mean for Your Audience?

The new normal is the circumstances that prevail after a crisis. This is different from the situation that existed prior, but must be widely accepted. The pandemic was the crisis, and as we start to see the light at the end of the tunnel, it becomes clear that what we are experiencing now is our ‘new’ normal. 

Prior to the pandemic delivery and online shops were usually an additive to a brick and mortar location. WIth that said, we have seen immense growth in delivery services and online stores. People have realized that they no longer need to be in a store to have the shopping experience. The new normal includes masks, social distancing, and respect for boundaries.

Our new normal exposes everyone’s willingness to accept risk, and thus everyone needs to adapt and understand.

Does Your Messaging Need to Adapt?

Adaptation is crucial for surviving the new normal. In fact, if you operate in the same capacity that you did prior to the pandemic, you will likely struggle to succeed and grow. Consumers are reacting to the new normal in different ways and you need to be prepared to adjust with their comfort levels.

Adaptation is important because it allows you to persevere through challenging times, and be versatile during tumultuous ones. The new normal is reality, and thus your business needs to respond.

How Does Your Story change and how can you tell it?

Over the last 2 years, your story in marketing has had to evolve constantly. Prior to the pandemic, you likely shared your strength and growth. You had a brand that had its core values, and you revolved the story from there. Once the pandemic hit, you had to use the ‘COVID Narrative.’ This narrative was widely used by all businesses, and it saturated the marketing that consumers saw. Now, it’s time to shift again. The pandemic is a reality, but it is time to market beyond that. Consumers no longer want to hear about the pandemic, but want to hear about perseverance, growth, and togetherness.

Your story needs to change with the times. This new normal is no exception.

The world is a rapidly changing place that we all have the privilege to live in. While COVID-19 may be nearing an end, more global disruptions are bound to occur. By being quick to adapt and understand the new normal, you can find longevity and success.

Here at Octopus & Son, we want to help you adapt to the ‘new’ normal. Our team is ready to help, so reach out.

In maintaining the ethics and transparency of AI use, we leveraged AI tools to enhance the insights shared here in this article. Learn more about Why the Ethical use of AI is Important to Your Business.