Should you be Doing Your own Social Media?

Simply stated? Your business needs to build a social media presence. Whether you run a small business or you are the CEO of a large corporation, social media can be your greatest asset.

Social media platforms allow you to communicate with your customers on a more personal level, which allows you to foster a relationship. This allows overall business awareness to drastically increase, leading to the development of a more reputable business.

Many companies outsource their social media management, but there is opportunity in doing it in-house. By displaying the benefits of managing your businesses social media, we hope to show opportunity for you and your company.

You’re the Brand’s Greatest Resource

There are millions of social media users, which is why it can be your greatest asset. Social media has potential due to the habitual nature it has. Consumers regularly use it, with allows for consistent interactions and exposere.

Social media is affordable and ensures that content is seen by the appropriate audience. It has the ability to build your brand and a recognizable presence. With social media, you can easily alter the voice you portray as you get to know your audience. Additionally, social media is accessible to a wider audience.

Social media can be your greatest asset because it is easy and simple to use. It is a part of marketing that you can take advantage of without fear.

More Than Posting

Oftentimes, we find ourselves scrolling social media, consuming hours of content with a limited purpose. While this has been seen as a negative for the general user, it is advantageous to you as a business.

When managing your businesses social media, you need to understand that there is more to it than posting. You need to consume conete (like, comment, share) and you need to be active for your audience. This will ensure that when they reach out, you will be right there for them.

Social media goes beyond positing. Every relationship fostered needs to go two easy, and that starts with you being present.

Scope of Work

Scope of work will always be important. It is easy to get overwhelmed, over engaged, or overcommitted when managing social media. This is why it is integral to develop a scope prior to starting.

By having a scope, you are proving to have control over all factors. It is critical during the lifetime of a project because it allows you to manage cost, labour, and time. This will ensure that you are getting the greatest return on your investment.

By having a scope, you are following a path of success.

Here at Octopus & Son, we firmly believe that the capabilities of a marketing strategy greatly increase with your involvement. This is why we lead through education, and offer a variety of services. By creating an all encompassing strategy, you will be able to engage with your audience easily.

Whether you decide to utilize our social media services or not, please reach out. We offer design, writing, and more. Utilize Octopus & Son in the new quarter to create the best marketing strategy for your audience.