• Does social media fill a biological niche?

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] A Synopsis The uses of social media these days abound, but what we often neglect is its true value within our communities.  Social media is easily viewed from two angles – personal use and business use. Each channel began with its own specific community – people used Facebook to connect with friends […]

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  • Believe it or not.. LinkedIn isn’t Facebook

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] There’s been a rash of updates as of late, from supporters of a certain U.S politician, finding their way onto LinkedIn. Normally this is far from being an issue, business and politics, after all, go hand-in-hand. These posts, however, haven’t had the decency to walk the fine line of crass/ clever, […]

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  • Let’s Be Honest About Our Struggles #BellLetsTalk

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] I am the sum of my experiences, nothing more, nothing less. I have cultivated my own unique convictions because I decided to experience life, make foolish mistakes, and laugh at the end of the day. Throughout my 35 years, there are three sayings that have followed. They have inadvertently become the […]

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  • Hey Alberta! An Opportunity Has Presented Itself

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] For the past 6 months, Alberta has heard nothing but ramped up doom and gloom of the oncoming economic scythe. The what-ifs have been plenty, but solutions scarce. So what can be done to change the economic climate? Petitions? Protests? Better yet it falls on you and you alone. Thinking Differently It’s […]

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  • Social Media & Tragedies

    I will make this brief as it concerns social media and tragedies. In light of the Paris attacks, you, as a social media manager should pause all your campaigns for at least a day. In this case, don’t put anything out over the weekend. The reason? Three things. 1. As more information is released concerning the tragedy, […]

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  • The Age of Engagement

    The novelty of social media has finally warn off, in that it no longer seems like the new shiny toy but instead has method and strategy attributed to it, ushering in a new age of marketing. One that demands a different approach. Have we gone through all our growing pains? No, absolutely not, and the […]

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