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  • May 4, 2022

    Should You use TikTok?

    BySonja Mellema InTikTok
    • Facebook
    • Twitter
    • Google+

    TiKTok currently has over 1 billion users. Since January 2018, TikTok has grown exponentially, claiming growth of over 800%. While TikTok had great potential, they managed to really find their stride during the pandemic. With individuals working at home and more people with free time, TikTok managed to grasp the attention of millions of people. […]

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  • January 12, 2022

    What Does the ‘New Normal’ Mean for Your Marketing?

    BySonja Mellema InMesssaging
    • Facebook
    • Twitter
    • Google+

    When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal. The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how […]

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  • November 17, 2021

    How to Honestly Market Your Values? (and avoid the wrong kind of attention)

    BySonja Mellema InStrategy
    • Facebook
    • Twitter
    • Google+

    Everyone has values that they like to support, and by proxy, they are more inclined to support businesses that have the same values as themselves. In recent years, some of the most prominent values have been related to Black Lives Matter, LGBTQ+ Rights, and Environmental Rights. As a business, you have the opportunity to display […]

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  • August 11, 2021

    Should you be Doing Your own Social Media?

    BySonja Mellema InEducation Series
    • Facebook
    • Twitter
    • Google+

    Simply stated? Your business needs to build a social media presence. Whether you run a small business or you are the CEO of a large corporation, social media can be your greatest asset. Social media platforms allow you to communicate with your customers on a more personal level, which allows you to foster a relationship. […]

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  • May 3, 2021

    What Does Post Pandemic Marketing Look Like?

    BySonja Mellema InStrategy
    • Facebook
    • Twitter
    • Google+

    In March of 2020, a pandemic was declared. Everyone had to adjust and make changes to their day-to-day lives. Additionally, businesses were forced to change. While some closed, some shifted to online sales. Some businesses rode the waves of lockdowns and reopens. Everyone is still experiencing the consequences over a year later. While the pandemic […]

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  • March 1, 2021

    It is Time for Your Marketing Strategy to Steer Away From the COVID Narrative!

    BySonja Mellema InObjectives & Goals
    • Facebook
    • Twitter
    • Google+

    Before you choose to employ a marketing strategy, it is integral to understand and determine your marketing objectives. You must ask yourself what you need out of a marketing strategy. Some businesses have objectives that revolve around sales, while others revolve around interactions with customers. No option is better than the other, however, it is […]

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