Should You Be on TikTok?

TiKTok currently has over 1 billion users. Since January 2018, TikTok has grown exponentially, claiming growth of over 800%. While TikTok had great potential, they managed to really find their stride during the pandemic. With individuals working at home and more people with free time, TikTok managed to grasp the attention of millions of people.

TikTok is a platform where short videos are published. Similar to any other social media platform, the option to share, comment, and like is available. Due to the short nature of the videos, users are gravitated towards scrolling through the feed, spending hours on the application. It capitalizes on short attention spans and allows for quick and memorable consumption.

So, is TikTok for you? Let’s find out!

Understanding TikTok

TikTok has every collective you can imagine. Whether you are a gainer, an influencer, a makeup artist, or a dancer, there is a place and audience for you. The creators are the heart of TikTok, and are the reason it is able to survive. Creators create short videos for users to watch and engage with. Users can also message you directly.

Creating content is easy. You add videos and sound, filters and captions, and then you publish. While it sounds easy, there are several tips to ensuring your content will be well received.

  1. Follow the Trends: When you keep up with the trends, you can ensure that your content is relevant to the times. Doing the ‘Whip and Nae Nae’ is not your best move.
  2. Collaborate with Brands or Other Creators: Many small businesses are utilizing TikTok, so partner up. This will get your content seen by a greater audience.
  3. Get Inspired: Watch other TikToks and get inspired. When you see what other businesses are doing, you can feel more confident and prepared.
  4. Show Who You Are: Be authentic on TikTok. It is a place to be fun, transparent, and show your true colours. If Dentists and Financial Advisors can make everything fun, so can you!
  5. Post Often: You can’t just be a one hit wonder, people will get bored. Post often, and ensure that you are consistent.

TikTok is an exciting platform that has high levels of engagement. By understanding more of the application, you can make a well informed decision if it is for you.

Is Your Audience on TikTok?

To be honest, it is hard to say, because every collective has been on TikTok. From doctors and dentists, to accountants and financial advisors, to dancers and singers, to artists, every group has been seen on TikTok. Small businesses use TikTok, and in fact, a couple professional cleaning businesses have gone viral. People are willing to give anything a change on TikTok, you have to grab the audience’s attention.

There are some clear demographics that utilize it more than others. On a global scale, 47% of users are female, while the other 53% are male. Over 60% of all users are between the ages of 10 and 29. If your business caters to male seniors, this platform may not be for you. The younger generations, Gen Z and Gen Alpha are the ones utilizing this application.

TikTok is young, and has been adopted at a high rate by Gen Z. With that said, TikTok is built to allow you to experiment. Check to see if your competition is using it, and look to see if they get engagement, if they do, you could always try integrating TikTok into your marketing.

Do You Have Time to be a Creator?

To be honest, if you want to do TikTok creating, you shouldn’t outsource it if you don’t have to. This will ensure that you maintain authenticity, and that you generate content that you see fit. TikTok is about creativity, and that requires you to be present.

The key to TikTok is time. It can take up to a couple hours to make one video. This is because there are a variety of things that you need to think about before you can post it.

  1. Come up with an idea (Be inspired by others, or come up with your own)
  2. Schedule time to record all the components of your TikTok
  3. Record your TikTok
  4. Edit the video (Trim your video and combine them and add sound, filters, and captions)
  5. Post Your Video

Some ideas will take longer. If you are doing a trendy dance, you will need to learn it first, and if you are looking to combine many clips, you will need to take more time editing. Regardless, it is important to know that you can commit to creating and engaging with TikTok, otherwise your efforts may fall flat.

At Octopus & Son, we believe that a great marketing strategy utilizes a variety of social media platforms to create a uniform message for consumers to engage with. From blogging to Instragrm, to Facebook or TikTok, each platform offers different benefits that can change the trajectory and success of your marketing strategy. This is why we encourage everyone to look into their target audience and see what platforms should be utilized.,

If you want to learn more about what platforms can be utilized for your business, and if TikTok should be used for your business, please reach out. Through target market analysis and a deep understanding of every platform, we will be able to recommend the right platform for you.

About Sonja Mellema

Sonja is currently a student at the University of Calgary pursing a Dual Degree in Commerce and Economics with a Concentration in Finance with an embedded certificate in Entrepreneurial Thinking.