• Why Copywriting is important for your Brand

    When you’re a big business, you have the luxury of a marketing department. When you’re a medium sized business, you can hire a few marketing and social media professionals. However, when you’re a small business, it might be just you. Owning a small to medium business has a lot of benefits, but it also has […]

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  • What is and how do you use Ephemeral Content?

    What is Ephemeral Content? Ephemeral content is content that is only available for a period of time, say 24-48 hours. Platforms like Instagram and Snapchat have the option to make “stories”. These stories only last for about 24 hours, which makes them ephemeral.  Brands use Instagram and Snapchat stories to promote products, services, advertise the […]

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