• Does social media fill a biological niche?

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] A Synopsis The uses of social media these days abound, but what we often neglect is its true value within our communities.  Social media is easily viewed from two angles – personal use and business use. Each channel began with its own specific community – people used Facebook to connect with friends […]

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  • Twitter Polls Are Coming.. Should We Hide?

    October 21st, 2015. Circle your calendars. Not only was today the day Back To The Future lied to us (ie. no hoverboard, no mini-pizzas becoming full size in your oven and most importantly, no clothes that dry themselves), it’s also the day that Twitter announced a feature that may or may not bring the end […]

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  • How Meerkat & Co Have Changed The Game

    It finally happened. Everything we were promised in the 90s about the internet and the future, how it would change the way we would communicate, how we see into the lives of others, engage and interact. It’s here. It’s now. However something was missing, one crucial piece that we didn’t connect with, one of our […]

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  • Why Twitter Auto Responders Are A Terrible Idea

    They’re not honest. It starts with digital honesty. We say digital honesty because we’ve all been in the position where an email was misunderstood/ miscommunicated and a special kind of hell was unleashed. These mistakes were learned from and we started crafting our messages with specific words and emoticons, to help add emotion to an […]

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  • Twitter Tips for Live Events

    One of the greatest strengths to social media is the ability to engage, we’ve said it time and again, however the best time to do this, the golden chalice of moments is during events. So an event you’re attending is coming up, what do you do to get your name and brand ready for a […]

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