• Does social media fill a biological niche?

    >>[rt_reading_time label=”Reading Time:” postfix=”minutes”] A Synopsis The uses of social media these days abound, but what we often neglect is its true value within our communities.  Social media is easily viewed from two angles – personal use and business use. Each channel began with its own specific community – people used Facebook to connect with friends […]

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  • Social Media & Tragedies

    I will make this brief as it concerns social media and tragedies. In light of the Paris attacks, you, as a social media manager should pause all your campaigns for at least a day. In this case, don’t put anything out over the weekend. The reason? Three things. 1. As more information is released concerning the tragedy, […]

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